Work with me
Zero to One
Three forms depending on company stage. All scoped, all mutual opt-in, all designed to leave the team with a system they can keep running after the engagement ends.
Why it matters
Most companies think in first principles when it comes to building product. The same thinking rarely shows up in growth. The default path is paying for ads, creating SEO content, and spamming people with outbound. Each one runs on its own timeline. None of them compound. Most successful companies figure out a flywheel instead.
Some things are genuinely urgent right now. Leveraging AI in the stack, investing in AI visibility, spinning up socials, nailing positioning. These matter. But alone, they feel like noise. They earn their cost when they fit into a system that compounds. Without that, you are buying activity and calling it growth.
How we work together
Here's what each of the three looks like.
Build the first go-to-market engine
for companies graduating from founder-led growth
The founder is doing most of the closing and the awareness. We take what's working in the founder-led motion and turn it into repeatable systems. Positioning, messaging, outbound content, and whatever else will deliver early wins.
Outcome: Lock in early wins by turning whats working into repeatable growth systems
Find and exploit the double down channel
for companies looking for product channel fit
Most startups get outsized returns by going deep on one channel. We help you find the right one for your company, invest hard in it, and align the rest of the GTM behind the bet.
Outcome: Find the double down channel and align GTM to grow revenue and signups
Create a content-driven growth flywheel
for growth stage startups
We build a content system designed to win SEO and AEO. Most programs plateau because they treat content as a publishing exercise sitting on an island. The winners connect it: sales calls feed articles, articles feed outbound, customer questions feed topic maps. We build that system with you.
Outcome: A compounding content system that wins SEO and AEO
Let's talk
Thirty minutes to talk through what you're building, what you've tried, and whether one of the three engagements fits. Come with context on where you are and what's not working. I'll come prepped with specifics about your site, positioning, and category.
If there's a fit, we scope the engagement and timing on a follow-up. If not, you'll leave with a read on what I'd try next.
A bit of background before you book: I ran growth at Kite, an AI coding assistant many years before ChatGPT. Kite was acquired by Affirm. Founded Firezone through YC W22. Most recently, ran GTM at GrowthX, which grew to $12M in revenue in 9 months. There I helped companies like Lovable, Webflow, Surge AI, and others build growth machines with AI. A few public examples below.
Watch the work
Public examples. Start with the timestamp if you want the exact segment where I am talking through the work.
Case study / Lovable
1:21:06
Lovable: Template Library Became a Core Growth Channel
Signals were visible by week 6. ROI was positive by month 4-5. This clip gets into the system behind the bet.
Watch from 1:21:06↗Case study / Webflow
37:31
Webflow: 8% of Self-Serve Signups from AI Search
The clearest public Webflow proof point. AI-referred traffic converted 6x better than non-branded organic.
Watch from 37:31↗Workshop / customer examples
1:08:33
AI Visibility: What the Work Looked Like Across 50+ Brands
Customer examples, the operating model, and how we approached the work once it was clear where the signal was.
Watch from 1:08:33↗Process / foundations
0:00
Writing with AI: Older Video, Same Core Operating Model
The tools are dated now. The core idea still holds: shape the work yourself first, then scale the pattern with AI.
Watch from 0:00↗