July 31, 2026
Stop personalizing your cold email and fix the offer
AI makes personalization easy, so it no longer shows effort. A useful offer gives people a reason to reply.
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Recent posts
June 10, 2026
How I'd build an AEO program: a machine per content type
Once you've got a channel that works, build AEO around valuable source material, a map of the buyer's journey, and one machine per content type.
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May 20, 2026
Why AEO won't fix your early-stage growth
AI visibility is being sold as a way to solve startup growth problems in 2026. Most early-stage companies should find a channel that drives growth before they invest in SEO or AEO.
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April 29, 2026
Why Saturday Robot Exists
I'm sharing how teams at unicorn startups and individual builders use AI, including what works, what goes wrong, and what you can try yourself.
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