Secret lessons from the best AI-native founders and operators

Once you've found a channel that works, AEO is worth real investment. Here are the two things that stay true no matter how the tactics change, and the order I'd build the program in.

AI visibility is being sold as the magic pill for startup growth in 2026. For most early-stage companies it's the wrong place to focus. Here's the case for waiting, and how I'd find the channel to bet on instead.

AI is changing faster than job titles can keep up. I'm sharing stories from growing unicorn startups and from everyday builders struggling with the same challenges, so you don't have to navigate this alone.