July 31, 2026
Stop personalizing your cold email and fix the offer
Personalization was a proxy for effort, but AI killed that. Offers are now the way to stand out.
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Recent posts
June 10, 2026
How I'd build an AEO program: a machine per content type
Once you've got a channel that works, build AEO around valuable source material, a map of the buyer's journey, and one machine per content type.
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May 20, 2026
Why AEO won't fix your early-stage growth
AI visibility is being sold as the magic pill for startup growth in 2026. Most early-stage companies should find the channel already driving growth before they invest in SEO or AEO.
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April 29, 2026
Why Saturday Robot Exists
AI is changing the work faster than job titles can keep up. I'm sharing stories from unicorn startups as they grow and from everyday builders hitting the same problems, so you don't have to figure this out alone.
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